That's what happens when you run a scam, your "investors" get hosed.
Not necessarily a "scam" - I am not relating to that at all -
I am saying that we buy computers for USD.
Share price is fixed in BTC (and BTC appreciated almost 3 times since IPO).
So it is no longer attactive to buy through the company,
when you can buy compters in USD for a third of the cost.
To make it attractive again for investor to buy shares - need to recalc the price.