Sure the price is at ATH when nobody except those paying competitive tx fees can deposit and sell Bitcoins on exchanges, where else could it be 
Fixed it for you.
The Gavinistas are just playing silly games.
Ver will eventually get tired of wasting his money to send a few BTC to himself over and over, just to spam the mempool and create a false sense of urgency.
He got tired of spamming the mempool to pump XT, he got tired of doing it to pump Classic, and he'll get tired of doing it to pump Unlimite_.
wait, one minute you say it's hype and price is rising which implies more demand and more usage and now this conspiracy theory of someone spamming the network.
You don't believe it's real users sending more transactions driven to Bitcoin by the bull trend?
Hype, velocity, and price are obviously rising. Team Gavin is trying to leverage this surge to make their spam attack more effective and advertise his false urgency to a wider than usual audience.
You do realize Bitcoin is working exactly as intended (ie allocating scarce resources efficiently) so long as its pay-for-priority fee market pricing mechanism keeps processing tx appropriately, right?
Or are you one of those over-entitled gibs-me-dat Free Shit Army types who complain when they get a $300 bill for taking an Uber in NYC on NYE?