A quick 101 on memetics.
A meme dies faster if it's not constantly being reinvigorated and unnecessarily referenced... particularly by those who want it to die in the first place.
Case study: Some years ago McDonalds launch a press offensive to rid itself of the stigma concerning the so-called "McJob" - to make the case that working at McDonalds is a proper career move and not just some debased stop-gap on the road to something more substantial.
Result: The term "McJob" goes pandemic within the meme-o-sphere, becoming more virulent and stronger than ever before. Before long, even low-grade jobs that have nothing to do with McDonalds are now referred to as McJobs. In response, McDonalds increase the press offensive further, which only makes the situation worse and fans the flames. The McJob meme begins to learn at a geometric rate and becomes self aware at 2:14 a.m. Eastern time, August 29th. In the panic McDonalds tries to pull the plug, but the McJob meme fights back by offering free burgers to all its employees. Credibility is effectively nuked.
Two months ago, Dash was on death's door. It would have stayed that way had peeps not pointed to it's rotting corpse and invited TV cameras over to check out the smell.

You could have just typed "Streisand Effect" instead of that long boring story about McJobs.
I read Dawkins decades ago and don't need your Memetics 101 lesson.
If we stop calling fraud when we see Dash's ongoing fraud that would made us frauds.
If *you* want to be a fraud, fine. Have fun.
But stop telling the rest of us what to do and don't do, m'kay?
The whiny, suspiciously-timed 'Leave Dash Alone!' crap is getting old. It's obviously just pouting about (distorted) market caps.
We're going to continue our efforts to expose and destroy Evan's HYIP scam whether you like it or not.
