For a moderate network fee anyone can create any assets they can name anything (that hasn't been reserved) on the Asset Exchange. It's a decentralized peer-2-peer asset exchange, concerns not only trades but issuing assets also.
What?
I can create an asset "Ethereum" and sell them without having anything and sell 80 million Ethereum not backed by any value??
Please tell me, this was a joke!!!!

I changed all my HEAT into Komodo and Golem and you tell me it's nothing worth now???
Pay me out, what I have bought!
Really guys, I can't even right now. Lol