Have they not heard of Amazon EC2? Google Compute Engine? Heroku? Azure?!

"Adding more servers" - what is it, the 90s? Amateurs..

We've learnt that you can never add enough servers to cope with an unpredictable and quickly-changing demand curve. That's why they invented elastic computing. They add 3 servers now, next month those 3 servers can't handle. So they add 3 more, and so on and so on.