I think the investment round will be _great_ for Storj Labs, but for SJCX? Harder to say... if the coin is too expensive folks won't want to use it over a centralized storage solution. A project like this seems great for end users, more dubious for "investors".
SJCX isn't used to buy storage from Storj. Storj is starting with USD payments via credit card. SJCX is used by Storj to pay farmers. You, initially, can't even pay for storage with it. Bitcoin is supposed to be offered next, and then later SJCX.