a lot of people selling below the ICO price why

because some early ICO investors already in profit , they was buying time tokens when BTC was 680 - 700 USD per btc and now BTC is 1180 USD+

I do not know how you expect but now with the bonus of no gain. Profit for investors will then as the price exceeds 0.008+
First day ICO price BTC = 780$
If you calculate in fiat, investors earn fiat but lose bitcoin, but if you calculate in bitcoin, investors simply lose bitcoin, don't calculate with fiat because you didn't invest with fiat.
All relatively fiat, because you live for fiat, not for Bitcoins.