There is no need to beat Ticketmaster initially. Blocktix is designed to be appealing to midsized events that would normally use ticketing services other than Ticketmaster. There are 1000s of these events held each week that are 100-5000 attendees. Once the userbase begins to grow in a  region, the incentives to host ever larger events on Blocktix is gained through the marketing platform and user base with money (ETH/BTX) in their application wallets.

 Please read the website https://blocktix.io as much of this information is covered.