See the thing here is, the bible says "Love thy neighbour as thyself". So luke, devout christian that he is, of course follows this tenet.
The real question is now
a) how deep is the Well of Self-Loathing within Luke that he is this abrasive and cold-hearted?
b) if we could find a way to tap into the Well of Self-Loathing, how many BFL ASICMiners could we run with that power?
Run not that many, but you'd cool a great deal.
Then again BFL already has a box of fans (which, notably, was in no way related to their actual product, which as demonstrated cools passively).