Ethereum's "hype" is working hand in hand with development, partnerships, projects, and the fact it is for a while now the leading project in the blockchain / cryptocurrency scene. It is not the same type of hype that bitcoin and all other projects are experiencing and you know it. It is based in facts, tangible projects and real people from real companies investing and building on this technology. And you know it, wether you like it or not.
Now, there's a chance they won't achieve everything ( developers, community, etc ) they aim for, but that wouldn't come as a big surprise, since they're doing something that wasn't done before.
Bottom line is, ethereum project and everything it involves dapps/contracts/projects/partnerships/development community and a whole huge fucking ecosystem, is moving forward at a very fast pace. And you want it to die because you cannot rival it, and you know it.