I am a long time member of the Crypto community. The ICO is real and I also participated after seeing Sindren's ability during the problem with Vidz.
ICO was announced in a thread of purevidz early.
https://bitcointalk.org/index.php?topic=1696889.msg17949098#msg17949098Because I trusted his ability, ESCROW was not necessary for me.
The investor in other early stages is same, too.
So ICO was sold-out early.