Well Chris said that almost 200,000 jewels have already been bought via Paypal, so that isn't so bad, especially if you aren't focusing on that yet and since Jewels were never integrated into Apex...
As for the burning mechanism, I think you don't need to complicate things, just assign an address that is visible to everyone, code it so that no JWL can be moved away from that address ever again and start dumping jewels into it. The sooner you guys start, the better because that will give a nice boost to the price and lower the market availability.
Transparency is important so I will try to conduct a bi-weekly talk to Chris and deliver a summary to the community. For such cases I volunteered doing this temporary role of PR. We will collect as many as interesting data and publish it. Currently the focus is on game improvements in order to bring more players to play the game and to integrate the blockchain to the game so at the moment the PayPal is not commonly used. That will be used once we get our games available and using Jewels token and that is part of the focus now.
The burning mechanism is being revised. Actually any professional advice or comments by the community can assist for such a decision.
The were several announcements mainly for game events in the past 3 weeks (as Chris answered on that in previous posts) but the Tweeter account hasn't been active.
I will revive it soon to make sure there are updates there as well but I expect BCT and Slack to be the common update forums.