Exactly! And as i have posted here before, those 25% coins can be used to give 'rebates' from merchants which are actually not participating in this project. After 7 days everything will look allright and hence the escrows will release the funds, while the project actually does not have merchants integrated. This might turn out to be a big dissapointment for a lot of people...
Strange that the app and coins are not released yet, i thought the app was already developed before/during ICO?
There is a difference between those retailers (merchants) integrated already (e.g., chain stores) and the retailers (merchants) to be integrated (e.g., local stores), yes?
-mt