Big & median money and most people are not in the "game" yet
most money comes in at 34% point of adoption ( the early majority ) and again at the 68% point of adoption ( the late majority)
we are currently somewhere between 7 and 13% point of adoption , so we still have a while to go
Pierre 2 : Bitcoin has "legs" , this is going to be around in 20+ years time so it will hold interest
( dont make the "IBM mistake" : Personal computers? no one will want one of those in their home - an IBM chiefy Exec )
There is of course massive potential, but this is money first and technology second. Don't underestimate how emotive a subject money is and how uneducated most people are about it.
Applying technological parallels discounts that factor which is vastly more powerful.