The issue I think is that BFL is currently seen as the only competitor being able to deliver ASIC devices on a massive scale (500th+). Even if they end up shipping within the next few months they have proven to be utterly incompetent at this task, and considering the recent surge in attention given to bitcoin the probability is rising that a way more serious/ larger chip manufacturer might start working on their own ASIC with a faster technology, either for their own use or for resale. Making an ASIC from from development to production would probably take a matter of weeks for a larger industrial player. Your jalapeno will probably end up becoming just a luxury coffee warmer (boiler ?) before you even receive it ....