Never said it will be an easy process. Is it hard? Yes. Impossible. No.
To have success you need to have some unique features. Cryptocurrencies as any other type of money are backed by faith and tech. XCI gives a perfect decentralized PoW. XCI gives privacy we need.
When we will build a community of folks around the Cannabis businesses and cryptocurrensies, when XCI will be super stable, when it will have 2-3 exchanges with a solid volumes and liquidity, there is no other way than dispensaries recognition.