I know there are tons of resources and wikis, but just a suggestion to take some of what you just typed and include it on the homepage of kano.is to make it easy/clear for people to stick around.
"engineers are not good at dealing with customers..."
....typically.
kano needs a hand holding rep...at some point or even better, ask someone to design it into his front page-i am sure that there are tons of freelancers who could do it. With a good front page, this pool can triple (at least) in size.
the following explains it better:
https://youtu.be/hNuu9CpdjIo?t=10