Well, firstly, you did look at the Help->Payouts page right?
https://kano.is/index.php?k=payout

Secondly, the aim of the front page is not to be 5 pages long, people scrolling down to get to the configuration information.
It's a very brief opening section that links to the Help->Payouts menu page with the PPLNS link, followed by how to configure your miners.

Yes I've considered adding a Help->FAQ page before, but it always ends up being a page of explaining too much about Bitcoin, which is all over the net, and not much else.
Most questions these days tend to be answered by "Read the last section of the Help->Payouts page"
I guess I could move that up higher on the Help->Payouts page.

Also, I don't think there's any point comparing the pool to other pools in the start of the front page of the web site ...
Especially not with "In theory"

I'll look at updating some of the Help->Payouts page some time soon.