In the next 3 to 5 years it will probably be one of the most used sites to trade on. What these other exchanges do now like poloneix, Lykke will be able to do but also trade much  more including things on a stock exchange and forex exchange. Its a big project but Olsen is the one guy that can get the job done. They could have the biggest market cap even surpassing bitcoin quite easily if it runs smoothly over the next 5 to 10 years. Not a lot of marketing yet so people have no idea how big this is going to be and this is coming from a person with a very pessimistic personality with crypto currencies.