That brings me to the other claim on your website: "free(ish)". As Gateways and the intermediaries will be for-profit entities, I don't see how this will be free(ish) at all, even if the base XRP cost is near-free everybody else will charge money. It will possibly be cheaper than other ways of sending money, but I don't even see how that's guaranteed.
Well, if you exchanging xrp for btc or any other currencies with me, I won't charge any fees. If you are purchasing goods from someone with Ripple, they might not charge fees. If you are making a micro purchase of content from your favorite news site, they won't charge fees.
There are lots of instances where the only fee will be very small amount of xrp. By that reasoning, the claim "free(ish)" is not misleading.