this is the first decentralized market with currency ever ,,, and every body's trying to talk it down because of a rebrand ,,,, just LOL
No it's not BitBay has been around for more than a year with double deposit unbreakable contracts as well.
And OpenBazaar is centralized, they use arbiters who can steal escrow. (2 of 3 collusion)
In Bitbay you can use cash for your deals to insured by double deposit.