Clones never do well long term. Who cares about fair, Dash is the first and always will be. And Dash is shit anyway.
Dash is kinda a clone of of Bitcoin, so not the first first

I agree though, they will need to find a way to be different.
PIVX is different from DASH just as much as DASH is different from Bitcoin.
Just because once it started with Dash code it doesn't make it its competition.