I think 500 actual users is wildly optimistic, to be honest. The number of active slack participants hasn't really changed since the game was released, and the daily volume on bittrex is trending downwards if anything. Combined with the fact that the in game leaderboard currently seems to be less than 100 strong and I think all the signs point towards far fewer than 500 active community members.
On the subject of the leaderboard, I hadn't fully appreciated that one of the top ranked names seems to share the name of the official twitter account, and as you pointed out there seems to be a few very familiar names on there. To me that just reeks of stupidity. Pre-release testers and team insiders shouldn't be allowed to take part in the competition, it gives them an unfair advantage, and more than that it'll put actual players off. Poor show.
Wasn't that the plan all along? Make Paycoin bagholders whole?

Edit: looks like they don't even care to keep an appearance of a legit operation... this happened after we discussed fake reviews a couple of days ago:

I may have "photoshopped" the reviews to fit them into one screenshot.
What's funny is that "Keira Thomas" has been playing this game since she was five!
I thought the game was only released a few weeks ago. I can't believe that a five year old gets their own phone and google account and can type in complete sentences like Keira does. Truly amazing😜😜