The important thing to think when marketing this is: THINK GLOBAL. Not just crypto market. You have to be thinking Disney / Google sized scope when coming at this. We want the world the adopt this, not just the crypto community.
We must think BIGGER! Include everyone on this planet.
i completely agree, and that's why the materials i'm preparing now are intended for any thinking reader, not only techies. ofc this makes the writing much harder. but not x100 harder, as the audience size grows