I think this Blockchain FAD is enough, there are alot of things that doesn't need blockchain technology that some people are selling here in the name of raising money. 90% of this projects will end up as experiment and only 1% will probably see adoption in real world
No ICO. Zero Hype. Plus they have quite a bit to hype as they are working on audio file sharing with monetized water marking. I think audio sharing is growing, podcasting eye and at the moment the only income revenue is YouTube which censors and won't pay anyone with political views it doesn't like and podcasting adverts which are annoying. Monetizing audio and podcasting has a lot of potential IMO.