The purpose of linking a private blockchain (Mijin) to a public blockchain (NEM) is for immutability. A private blockchain has a central authority which can alter that blockchain at their discretion. Linking it to a public chain which is immutable due to it's decentralized nature solves that problem and you get best of both worlds.
Thanks for the explanation. If I understand correctly, it is still up to the company running the private blockchain to decide whether or not they want to leverage the public blockchain by linking the two. Immutability in this case could still be achieved by running the private blockchain on multitude of nodes effectively making them decentralizedalthough it would not be as reliable as linking to a public blockchain.
Mijin is a great 1-2 punch, as it gets the foot in the door, and once the company sees the power of mijin, a switch/link to NEM is much easier and they will be more comfortable having already worked with mijin. of course not all companies will use the public chain, but even a small percentage can be huge.
Companies are much more willing to test with a private chain they control than jumping right in with a public chain. This 1-2 business model is actually very genius in my mind, and every company that tests with mijin is indirectly exposed to NEM.