I like Zimbeck. He appears to have very high ethics.

But (at least in terms of adoption by app users) I am betting against apps with their own tokens running by themselves as a viable model (but as you know I am biased as I am working on an app platform project). You've got to be part of something bigger such as an app store in order to get economies-of-scale.

But he can try making Bitbay an app on platform with many apps and more economies-of-scale.

I might be incorrect in my understanding and expectation. Let's see what transpires. Just adding my opinion here. (I hedged against my own project by diversifying a little bit of BTC into ETH which is an ICO app platform)

Also it seems projects are more about speculator delusion than actual user adoption (unless speculators trading are considered the users).