I've met and spoke with the team and CEO in Seoul. Although they are new to ICO's, the team is earnest and serious about their purpose. They are aiming to both make this thing work and be a very long term fixture in both the Korean and Global cryptocurrency scene. Between the application layer and mFBA stuff it seems pretty cool and I am getting more and more interested. If you want to speak directly with the team on here, their main thread for info is here: https://bitcointalk.org/index.php?topic=1759662.0