With bitcoin, you can do anything. It all depends on what your goals are.
You can simply hold it, or you can buy the goods using bitcoin. You can use bitcoin as an investment.
Whatever you do will always depend on your purpose, bitcoin offers great benefits to the users as it is not only a currency but also and investment as well. If you want to earn money then you can trade or hold your bitcoin as it is an investment it self, or if you want to have fun you can spend in with online shopping for enjoy with different gambling sites in the crypto world. Bitcoin is freedom so you have to feel that to enjoy it.