I agree with most of what suchmoon said in response.
I bet you don't agree with the S&M part.
What makes a small business great is the PERSONAL RISK. If you have mortgaged your house and maxed out your credit cards to get it off the ground you better get it off the ground or you'll be quite miserable the next couple of decades. If you have other people's money - meh, let's get another round of funding and we'll try harder this time.
This right here says it all. If they were building Ionomy with THEIR 350+ BTC I think things would be very different. As it stands now, if the project doesn't succeed they didn't lose anything. It's the people that believed in their vision that lose out.
The cryptosphere is a lot like kickstarter. Building your project with other people's money. At least with kickstarter they have to present a working prototype, not a fancy white paper with hope and dreams but no plan spelled out with detailed numbers and research.