It will be shortly. With even Byteball (a copy paste, with 1/10th of dev team) is at $10 million market cap, IOTA deserves $100 mil+ in first stage. I'm holding mine for a LONG time.
Ok, it's not a copy/paste, it's a new codebase and has fees. It's not a direct competitor due to this.
IOTA will moon as long as everything works and the network issues are all resolved.