So why would I want to buy this when I can just go out on the market and get me a system 10x faster for far less 1x 7950 costs around $180 so that's 360 or their about
then ram everything else...... what makes this any different from someone walking out to a shop and just buying them

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I give you credit for coming up with a services like this but i wish you best of luck in selling

Basically, it's for people who don't want to deal with all the learning curve involved with Litecoin mining, and just want to get in on the action. For someone coming into mining, this unit provides an affordable way to get into the scene without the excessive learning curve of finding shaders, thread concurrencies, optimal overclock settings and ratios, not to mention the learning curve associated with trying to price parts and assemble a machine. We provide an all-in-one solution for a small premium.

As to the pricing, I think it's pretty fair:
RAM: $70 -
you can easily find 8 GB of ram for less than $60 1 2Motherboard: $130 -
why do you need such an expensive motheboard? a cheap motheboard with enough pcie x1 slots will easily suffice2x7950: ~$620-640 -
oh really? I can get 7950s for $270 ea after rebate, not to mention the free games that comes with it (which you can resell)SSD/HD: $50 -
just run the OS off a 16 GB USB driveOptical Drive: $25 -
why would you need this?850W PSU: $169 -
950W 80+ PSU for $130 after rebateMouse and Keybord: $15-$16 total -
you can easily reuse kb/m from another computerProcessor: $49 -
you can get a cheaper amd processor for less than $40Windows 8 OEM: $100 -
use linux, or thepiratebayWifi card: $25 -
wtf???Case: $100 -
$10 plastic box has better airflowAlright: Yes, you can find RAM a bit cheaper, the motherboard I've found offers no bottlenecks while Litecoin mining, is easy to use, and extremely reliable. For the cards, sure you can get them cheaper, but I'd like to mention that only MSi and Sapphire cards seem to perform at their top for Litecoin mining, and come at a bit of a premium. Windows won't fit on a 16GB USB Drive. Optical drive is for people who need to reinstall the system from the OEM disk, but I suppose I could have an option to not include a CD/DVD drive for $25 off. "PC Power and cooling" is an off-brand, I am using 80+ Certified GOLD PSUs from SeaSonic, which are more efficient, and much more reliable, in addition to producing less heat. Yes, Keyboard and mouse could come from another computer, perhaps I'll have an option to take another $15 off and not have keyboard and mouse with the machine. Yes, you can get a cheaper AMD, however heat is still a concern and I would have to go with a motherboard that supports AMD chips. I am not going to sell pirated products, and Litecoin mining on linux is not only extremely hard for first timers (which is what this product is target at), but is also extremely hard to get reasonable hash rates out of. The wifi card is for people who want to hook the miner up via wifi. Most people are probably not running long RJ-45 cables around, but Ethernet is onboard so they can still do that too if they wish. The Case is for the modular design--I don't want customers to have to assemble a product, set up extenders/risers, etc.
Bottom line: As I have stated before, this product is not aimed at people who know how to and have the time to do research into their own components, carefully select every item, manually configure their optimal clock settings for the best hash rate, etc. It is made for people who want to pa some money, and start mining litecoin with ease.
If you were to build the system yourself, you could certainly build the system cheaper. I simply refuse to settle with lower quality products in these machines. System RAM is important for Litecoin mining, I don't want any bottlenecks there. As well, this machine has a quick, fairly high easy resale value, unlike having to package and ship parts separately if you sell off your mining machines built in plastic cases and without licensed software.
As for the ROI: Yes, ROI will take a while. As difficulty rises, so will price that litecoins can be sold at. 5 month ROI isn't bad in my opinion, imagine doubling your investment in a year. Building, configuring, researching, and optimizing your own system would likely see around a 4 month Return on Investment.