It looks solid with a good pitch.
Others think the same: https://bitcointalk.org/index.php?topic=174032.0

I would start with a baby step: a very small deposit, something that I am willing to lose in case it is a scam.

However, the site claims "You can just visit the site and become its member and start earning Bitcoins" without making any deposit.

As per this post https://bitcointalk.org/index.php?topic=169567.0 it seems that user NilamDoc works for them.