Its targeted at first time investors who find BitCoins too complicated, and do not want to take price and IT risk.
And those who do not have a clear view of price trends on BitCoins.
The rate of return is higher than normal fixed deposits .. So its an attractive alternative.
First of all bitcoin is not in any way complicated for users.For a first time users it may take some time to understand but it happens with everything even when you buy a brand new mobile.You get time to get used to it interface.
Second whether they buy on their own and keep and invest with you the risk is always there.You can not eliminate risk and any claim to do so is false.