I am trying to launch a coin.

My question for the members of this community is this

Does it make more sense to do a ICO or to take a 15%-20% premie and sell them as you need funds for the project.  It seems one can't go right.  You have a ICO and people roll their eyes, you do a premie and people call pump and dump.

What is the best way if you want to further develop your coin


Thank you all.