I just found the disclaimer at the bottom of the pages:
Pre-order Terms: Bitforce SC (ASIC) products are in final stage development with initial shipping scheduled for the last half of April 2013. Products are shipped according to placement in the order queue, and delivery may take 2 months or more after order. All sales are final.
Can anyone tell me if this has changed? Like did it say "March" last month and "February" the month before? because in two days we will have reached the "last half of April 2013".