I don't get it. It will actually be bad for BOTH chains if indeed Bitcoin forks into two. Some people who are following the space could see this as a weakness and another reason not to start investing or accepting BTC as payments. Imagine if you were a merchant and you have to go thru and be involved in this sh*t, with all the debates and the drama. And worst of all the uncertainty of BTC's future.
well as a merchant you really don't have anything to worry about. you are making an assumption because you are not a merchant.
most of them are accepting bitcoin through services like Bitpay and they receive money most of them time not bitcoin and it is an easy thing to do. and even if they are accepting it directly without any third party in the middle, there is still no need to worry about anything since nothing has happened yet and from what we can see so far nothing will happen either.
and also I should add that if any split happens it should be with consensus as everyone has been saying. and in which case there will be no other chain. there will only be one overwhelming majority.