What is actually an expression of pride is to not have the Windows wallet crashing on exit. To deliver on promised milestones (beta App release). Having a fancy website is an expression of superficiality and trying to convince people of something that doesn't even exist yet. "Under-advertise, over-deliver" has been a very successful receipt in the past. A website is advertisement, the software is the product that matters. Have a working product first, and advertise it when it works.