Re: The Bitcoin Digital Gold Rush Public Awareness Campaign has launched.On March 21, 2017 the public BITCOIN IS COMING Campaign began.
Our
first billboard,
newspaper ads,
yard signs,
car magnets,
bumper stickers,
postcards, business cards, and
social media posts are all out the door.
Dahlonega GA, home of the 1st U.S. Gold Rush, was symbolically chosen as the town to launch our
Digital Gold Rush public awareness campaign.
Where is the "Gold Rush" message?
All I see is some nebulous "bitcoin is coming".
Okay everybody's heard of Bitcoin and it is some weird thing. But afaics you aren't conveying a message to people of why they should even care.
First impressions are important. Branding isn't just about recall. It is also about what people associate when they recall.
What are you selling to the viewer? Gold (i.e. speculation because "the masses" don't care about sound money at all)?
Okay I guess with that QR code it is indicating that something digital is coming. But QR codes will become archaic. Shouldn't your imagery be more forward looking or something that will remain consistent.
I don't have any good ideas for suggestions, but maybe someone else will.
And really this is the problem Bitcoin has in general. You can't really advertise sound money. I'd try to emphasize the digital future somehow.
