And how is this is different from "I promise Chinese miners will create 12 new Bitcoins worth over $12,000 every ten minutes for the next four years...where is the demand for these new coins?  Just because I mine them, people will jump in and buy?"

If Bitcoin can make an INFLATIONARY coin that is CREATED OUT OF THIN AIR become a success, then I can certainly believe ICONOMI can make a DEFLATIONARY coin BACKED BY ACTUAL FEES AND PROFITS GENERATED BY THE ICONOMI TRADING PLATFORM, INDEXES AND ICO INVESTMENTS become a success, too.  

Instead of "dividends" that choke off American investment, they are now going to replicate "mining" without having a PoW blockchain.  Only in this case, the level of "mining"/burning is REGULATED AND BACKED BY ACTUAL FEES AND REVENUES, not just generated in an open loop with no feedback as Bitcoin does it.  A currency that is backed by actual progress in its use space is superior to the "mine and pray the buyers show up" system pioneered by Bitcoin.