The problem with price being the major attractor to people is that they will invest in bitcoin just to speculate with the price instead of believing in the technology and that will open way for another bubble to form, we can benefit of that in the short term but like every other bubble it will eventually burst and that will be bad for us in the long term.
Price is a magnet for people to research and eventually invest in bitcoin - we cannot deny that. It was and always will be like that.
I was the same, I came to BTC looking for fast buck and extra money, but in the meanwhile I learned enough about BTC that I am here to stay.
Volatility, bubbles, speculations - they will be part of bitcoin for a very long time; don't try to fight the trend, embrace it.