Most people I talk to may have heard of bitcoin but have no idea how to get any. In fact, most of them don't know what bitcoin is.
Which is a great leap up from just a few years ago when most people hadn't even heard of bitcoin.
As for not knowing how to get any I agree and to add to it one problem with your average person is that it is either too complicated to use or perceived as such so a lot of people never bother trying. It is still in the geeky phase right now but maybe this situation will change again after a few years.