I will agree that it's not cool to make new project while other is not working. It's sketchy, though it can be good for them and us, there is risk always. They made second project just to supplement first and to be sure that one of it really gets on top one day.

I personally think that their new baby will not succeed because their business model is not clear as ICONOMI and in all cases depends on people who are making new projects, so it's very high risk thing.

Though, ICONOMI will be fundamental project which will support this new one with the success of their own,but only if they will launch that platform and it will work as planned. Good luck to all of us!