It is actually a great opportunity not only for business pruposes but alsp for people who are looking for an extra job.
Bitcoin's platform is for them. What they just need is patience, knowledge, and good analysis.
Also, if they must initiate in this program, they have yo take the risk so that they can achieve the succcess.But it is better to voice out your idea also to crowdsource a possible business with the help of community. A community based bitcoin project is good since from inception and implementation the community had share their part.