Another thing to note is that up until 22nd January 2013 they show their old FPGA miners in the ASIC ads.
Starting 22nd January 2013 they show their actual ASIC products (or renders, who knows). Or at least the cases (with nothing in it).
Which leads to the conclusion that up until end of January 2013 they had nothing at all.
"Honest abe" shipment in October 2012? What a joke ...