Update with last week:
| Week(from-to-dates) | Visits | % Change to last week |
| Week 9 (27-2 to 5-3) | 295 | -- |
| Week 10 (6-3 to 12-3) | 170 | -42% |
| Week 11 (13-3 to 19-3) | 589 | +346% (online campaign started) |
| Week 12 (20-3 to 26-3) | 1.097 | +86% |
| Week 13 (27-3 to 2-4) | 1.060 | -3.5% |
Visits to website remained the same, while lowering budget for marketing.
Finances
| Week | Incoming | Outgoing | Difference |
| Week 9 (27-2 to 5-3) | 301,10 | 1.013,73 | -712,63 |
| Week 10 (6-3 to 12-3) | 253,60 | 307,70 | -54,10 |
| Week 11 (13-3 to 19-3) | 249,65 | 381,25 | -131,60 |
| Week 12 (20-3 to 26-3) | 202,16 | 83,93 | 118,23 |
| Week 13 (27-3 to 2-4) | 175,06 | 1.112,32 | -937,26 |
Week started out really slow, most likely due to our slower marketing in these days, which resulted in zero sales in a timeperiod of 4 days. And then it started again, the complete income was made in the weekend, and although they are not yet marked down as it is a new week, in week 14 we are already at 122 which came in just after 00:00 for the new week.
Goals:- Higher conversion rate
- Add more items on the website for sale that are not cards <-- We received our next items, we added Collection boxes, Tin boxes, maps, mats, codes etc.
- Add more single cards on the website <-- Only roughly 100 cards were added to the site, this will remain a goal for this week. Almost all sets are now organised in maps, so it will be easier to add them on the site.
- Rework and make a new banner on the site that is more attractive <-- We totally reworked the homepage and made the banner much smaller, this has improved the bouncerate so far, will keep an eye out after we have enough statistics how much of an improvement this was.
- Fill the homepage with items that will 'catch' the visitor to lower the bounce rate of homepage <-- Done
- Maintain daily visitors while lowering marketing costs <-- I have lowered the Google adwords to 1,00 a day (from 5), and stopped the Markplaats Extra which costed 50 a month, we are getting a steady userbase now, and I am lowering the costs of running this business to start focussing on profit.
- Start preperations for 3-days physical events, which will give a big exposure to the website <-- Design for flyer is being made, which is step 1 for this event.
Updated the post with new numbers. While it does not look profitable, this is mostly because every profit we are making at the moment is spent on new items and extending our stock.
I may have found a first investor outside the board, it is within family and we are talking things over now, next step is making a complete businessplan.
As I am more and more confident in this business, I will also offer new investors on this board an interest rate of 8% yearly, instead of a cut of the profit as was first offered (if they are more interested in steady interest rate).