Yes something like Havelock Investment where website owner can sell some of their company shares. In BitshareMarket we divided our company in 1 million shares and members are allowed to buy/sell/trade these shares.
What is backing those shares and how you will determine initial price per share?
Also if you share site profits with investors according to their % of share, what bitsharemarket team will earn to keep site alive.
Shares are backed by the revenue generated by the system and the initial price per share determined by the cost of development of this project.
Site profit was shared with investors after a deduction of 10% admin cut to keep site alive.
Simply 10% of profit generated by the system was to keep the site alive (10% profit = Server Charges + Maintenance + Development of new features)
And the admin generate profit from advertisement sales on Bitsharemarket.com