Interesting game... I have no idea what I am doing. An example video might be a good idea.
Click empty cells to conquer it. Next, click on your conquered cell to add more ''power'' to it, next, attack a close cell that belongs to an enemy (another insect). Conquer maximum cells as you can to receive more nectar and increase your score.
You use nectar to add those black icons on your cell, it makes your cell stronger and harder to be defeated by an enemy. Move to another map to continue conquering and rising your insect empire.
^^ What they said.
Also, I am doing another a social media contest this week in hopes to get users to record themselves playing. I have a generous Gridcoin (GRC) donor offering 1000 GRC's. More info can be found http://growhive.io/blog/let-the-social-media-contests-continue-show-us-how-you-play/.