The community niche is the key. Arts & art fans are not techy. The fact that the ArtByte Foundation is a nonprofit created to serve artists only, is exactly why ArtByte is gaining so many real users.

Here is a link to the ArtByte Strategic Plan, showing why it makes sense for this niche:
https://www.slideshare.net/MikeCabaniss/artbyte-presentation

Here is just one slide from that presentation, by ArtByte founder, Mike Cabaniss. I encourage you to see the whole presentation.