The timing for the re-branding is right, now that they have completed the modernization of their site, over the last few months, going from URL-based secrets to registered accounts with optional 2-FA.
But more importantly, many old articles referred to the SatoshiDice on-chain game which has been disabled for years. Users still got confused by it.

Good choices, all in all.

Bring the leader board back and the site will outshine SatoshiDice in its best days.

In the future, consider a 2nd currency with lower TX cost, like Ethereum or Litecoin, if the latter ever switches to SegWit and Lightning transactoins.
This will allow newbies to play with smaller amounts. Bitcoin TX fees are too high atm.